JOSEPH

 

Post Pop Art artist Joseph is inspired by images of a dream like old fashion America: comics, old advertising posters and cult figures. From popular culture, his work is a playful celebration of the consumerism era. The pictures have a retro look and find their origins in comics and advertising, as the artist celebrates the pop universe in all its forms. The acid colors and the glossy finish of the resin emphasize his purpose. Strongly pretty at first sight, it does communicate an irony about the American mythology.  

Joseph’s work is both a playful celebration of its superficial progenitor and a penetrating critique of the age of consumerism. The glossy resin finish on his paintings evokes the enameled advertising panels of the first half of the 20th century, roots of the modern American mythology. The finish ideally suits his fairy tale take on a perfect larger than life American world.

While Joseph takes clear visual inspiration from consumer society, its influence is no less present in the form of his work: each piece is made up of several wooden panels assembled in such a way that they can be rearranged, taken apart or even added to at will. Joseph pushes pop art to its logical conclusion: an art form in which the consumer takes his or her place beside the artist in the creative process.

As we look at these excessively beautiful women and strong men, these people with their artificial smiles, these comic book characters with their exaggerated expressions and gestures, we perceive in the smooth surface of these paintings, as implacable as the characters they depict, a shadow reflection of ourselves, a pale imitation of a fantasy: life imitating art imitating life.